Luxury Brand Management

Luxury Brand Management is about creating unique experiences for customers with a luxury product. It is about unfolding an extra vagant story and optimize the optics to affect customer behaviour. If you have a desire to reach anticipated goals and need motivation and insight as to how to strategize your way towards success, consider taking the Luxury Brand Management course.

$386.00


Level: Beginner
Certificate:

  • Course Overview
  • Modules Covered
  • Tutors & Contributors

Course Overview

Take the first step to learn the rules that govern the global luxury industry
If you have a desire to reach anticipated goals and need motivation and insight as to how to strategize your way towards success, consider taking the Luxury Brand Management course.

 

Highlights
  • Online Luxury Brand Management course - lectured by an industry expert
  • Learn on any device any browser over 12 months
  • The course comprises on video lecture, notes & exercises for students to work on.
  • Highly Interactive with assignments and video lectures
  • Responsive Online Course Hub
  • Study from anywhere on your tablet, PC or smartphone
  • Tutor feedback is given on the submitted assignments
  • Every successful student will get a certificate of completion from the London School of Trends

Modules Covered

Course Modules
  • Module 1: The history of luxury - History and heritage of luxury, The social aspect of luxury today, An overview of luxury today
  • Module 2: The luxury models through history - From Chanel to Dior - The Pyramid Model, Yves Saint Laurent - Pret-A-Porter, Gucci & Leather Goods - Success in Asia, Giorgio Armani - The Galaxy Model
  • Module 3: Luxury identity - The identity prism, The nine signatures of the brands
  • Module 4: Luxury clientele - The different luxury clientele, Relationship with the product or with the logo?, Luxury by Continents, A different approach to segmentation, Product, Service, Dream, History
  • Module 5: Luxury market overview
  • Module 6: Luxury market overview continued
  • Module 7: The Luxury environment - The luxury environment, The drivers of change in the luxury industry, Brand stretching
  • Module 8: Luxury branding - What is a brand, Brand positioning, Specification of luxury in branding
  • Module 9: Positioning and communication - Why traditional marketing does not work in luxury, Positioning in luxury
  • Module 10: Marketing mix for success - Marketing mix as a key to success, The 7 Ps

Tutors & Contributors

TAUGHT BY Fabio Ciquera - Luxury Brand Management
Fabio Ciquera - Luxury Brand Management

Tutor of Luxury Brand Management and Strategic Fashion Communication at LST, Fabio spent the past fifteen years in London, where he worked in communication departments of major brands like Gian Franco Ferre', the Chanel Group and Zilli.

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