London School of Trends a leading London Fashion College and part of the INIFD Global brings you an exclusive online course Strategic Fashion Communication represents the aspect of the industry that makes a fashion product believable, trendy, coveted and ultimately sellable. Strategic communication does not only determine the commercial success of a fashion product but defines also the success of the brand as a whole, enhancing its visibility on a global scale across different channels. The course develops the relationship between the strategic approaches to modern communication for fashion and brand awareness as a key factor for the longevity of brands.
Participants in the short programme for Strategic Fashion Communication will be able to opt for a career in the communication department. The short programme will introduce the essential elements that form a modern communication strategy, analysing all its different aspects ranging from PR, social media, advertising, direct promotion and events. Students will develop the ability to identify which specific area they would like to explore in greater detail, either through a full-time study programme in Fashion Marketing or through an internship in a fashion house or public relations agencies. The course has a focus on strategic approaches of modern communication that enhance the bond between clients and brands.
The short course in Strategic Fashion Communication is designed to introduce key concepts and provide knowledge of how communication strategies and modern media are incorporated with technology to gain a clear competitive advantage, enhancing brand awareness and ultimately become a commercial success. The participants will also explore how creative communication strategies and effective marketing can respond to and grow in a fast paced industry that is driven by change.
Following the London School of Trends teaching philosophy, our online course is highly interactive with assignments and video lectures well planned out, that you will hardly miss the classroom experience of our traditional courses. Our responsive e-learning hub gives you the freedom of studying on your tablet, PC or smartphone. Strategic Fashion Communication will equip the participants with tools and techniques for communication strategies across different channels. The participants will also gain an insight into the fundamental aspects of consumer behaviour and will study the panorama of modern communication channels that influence clients across the globe to adopt brands, styles and trends. The short programme in Strategic Fashion Communication will include 14 modules of study and research work.
Fabio spent the past fifteen years in London, where he worked in communication departments of major brands like Gian Franco Ferre', the Chanel Group and Zilli. His focus shifted to publishing in the mid noughties. Fabio serves as Communication Director at Upstreet Magazine, launched Plastique Magazine and worked on a pioneering online project, Imagine Fashion, the first video luxury Magazine. From 2010 Fabio lectures on Luxury Brand Management and Strategies at Istituto Marangoni where he has been the course director for the successful fashion Business programme. Fabio lead the communication department of Angelo Galasso, contributing to align the brand to major luxury brands and support its launch in USA and Russia.