Online Visual Merchandising Course taught by Ms Sarah Manning.
Guest Speakers Mr Paul Chambers and Mr Neil Holbrook.
Course made up of study and research assignments graded by our tutors.
Learn on any device or any browser over a period of 12 months.
The course comprises video lecture, notes & exercises for students to work on.
Every successful student will get a certificate of completion by institute.
TAKE THE FIRST STEP TO LEARN THE RULES THAT GOVERN THE VISUAL MERCHANDISING INDUSTRY
London School of Trends a leading London Fashion College and part of the JD Institute brings you an exclusive online Visual Merchandising Course, Visual Merchandising is the art of making your products look great. Take the Visual Merchandising Online Courses and discover how to drive sales through windows entertain buyers by creating theatre, maintain customer interest and learn how to attract customers through your doors. Understand techniques that create a higher level of presentation, Increase the average spend by creating link selling amongst your products. Understand customer flow and how they are shopping and learn if your layout helps or hinders or how your selling areas are being reached strengthen a brand to the consumer. Link signage and themes throughout your windows and store areas.
Module 1: Week 1 - Induction and course objectives Class Introductions. Understanding the key VM and Display principles. Presentation on how to effectively use Colour, lighting and graphics within window display.
Module 2: Week 2 - Understanding window display trends on the high st Mannequin styling & dressing principles
Module 3: Week 3 - Understanding VM Techniques currently used in the retail industry in London.
Module 4: Week 4 - Understanding how to create shop floor layouts and excellent customer flow. Includes looking at placement of merchandise and creating points of interest at eye level. Creating a strong brand identity.
Module 5: Week 5 - Understanding how to create an effective Sale & Clearance promotion in store. How does the shop floor layout differ? Creating strong messages within sale window displays.
Module 6: Week 6 - A presentation discussing case study examples of the process of planning and installing "Pop up stores"
TAUGHT BY Sarah Manning
Sarah has 20 years Visual Merchandising experience working for London stores; Harrods, Selfridges and Marks & Spencer.Sarah holds a distinction in PG Cert in Higher Education.
TAUGHT BY Neil Holbrook
Having graduated from the London College of Fashion in 1995 with a B.A (Hons) in Product Development for the Fashion Industry, Neil Holbrook has worked for the past 20 years across the Fashion and Retail industries.
TAUGHT BY Guest Speaker - Paul Chambers
Paul Chambers attended St Martins School of Art: College for the Distributive Trade course where he studied Display Design before starting his career at Selfridges.